Don’t Ride Blind! Warby Parker has your eyes covered in sun and shade.

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Many of you have heard of the eye-wear brand Warby Parker, but if you have not, I invite you to check them out. A company with a conscience, the founders began with the problem of not being able to afford quality eye glasses:

Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) ….Where were the options?

It turns out there was a simple explanation. The eyewear industry is dominated by a single company that has been able to keep prices artificially high while reaping huge profits from consumers who have no other options.

We started Warby Parker to create an alternative.

By circumventing traditional channels , designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price….Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. To help address this problem, Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need.”

Pretty cool, right? They have some pretty fun frames, my personal favorite is the Laurel in Tea Rose Fade at $95 (for single-vision, $295 for progressives). You can use your web cam and try them on virtually from the comfort of your home. For many styles, you can order a sample pair to be sent directly to you for a test wear. These would look adorably preppy for a schooling ride, and then stylish when reading the latest Georgina Bloomberg novel, watching the Real Housewives with friends, or simply going out for a drink and being able to actually read the cocktail menu. If they fall off and get trampled by your equine buddy (let’s hope this doesn’t happen), you won’t need sell your first born to replace them.

My style suggestion:

Laurel in Tea Rose $95
Laurel in Tea Rose $95

 

They also have may wonderful sun shade options. In fact, they just launched a new line, called “Ghostly”, which is stylish and can be worn in the ring and out. Perfect for a man or a woman; one part Tom Cruise and one part Audrey Hepburn. I don’t have a final price on the Ghostly line, but their other shades go from $95 non-prescription to $350 progressives. Not bad, considering a pair of designer shades can go up to $500 w/o a prescription.

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We’re all excited for the launch of the Ghostly, although how fun would it have been to have launched them on Halloween (hmmm…maybe too cliche). Anyway, try them out and give someone who can’t afford to purchase their own, the opportunity to have clear vision. It’s all about the shades. 😉 They can be purchased at http://www.WarbyParker.com.

xo

lb

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